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Be Young Wellness Center 品牌推广挑战

Contest Overview

关于 Be Young Wellness Center

Be Young Wellness Center 是位于美国弗吉尼亚州 Tysons Corner 的高端健康美学中心。

📍地址：1961 Chain Bridge Road, McLean, VA 22102

位于全美知名高端商业中心：Tysons Corner Center Mall

这里是华盛顿大都会区最繁华的购物中心之一。

拥有：Nordstrom / Bloomingdale’s / Macy’s / Apple Store / Lululemon / Tesla 等数百家品牌门店。每年吸引数千万消费者到访。

尤其在：周末、节假日、Black Friday、圣诞季等都会产生巨大的自然客流（Walk-in Traffic）。

品牌定位

Be Young Wellness Center 让健康与美丽同时发生

品牌主张：Be Young, Stay Young

通过专业健康管理与现代美学服务，

帮助客户获得：健康、放松、美丽、自信、年轻状态。

核心服务项目

Wellness 健康疗愈

  • Swedish Massage

  • Deep Tissue Massage

  • Sports Massage

  • Couples Massage

  • Chinese Tui Na

  • Reflexology

  • Aromatherapy

  • Maternity Massage

Beauty 面部护理

  • Signature Facial

  • Hydra Facial

  • Anti-Aging Facial

  • Acne Repair

  • Dark Spot Treatment

  • Eye Treatment

New Services 全新项目

  • Acupuncture 针灸

  • Permanent Makeup 半永久纹绣

  • Eyebrow Microblading 纹眉

  • Eyelash Services 美睫

  • Beauty Enhancement 美学管理

商业挑战

Tysons Mall每天有大量顾客经过。

但：

如何让路过的人停下来？

如何让第一次顾客进店体验？

如何让客户愿意预约？

如何让客户分享给朋友？

这正是本次挑战的核心。

你的任务

请使用AAWEA AI Hub工具，设计一张

能够为Be Young Wellness Center带来客户的营销海报

创作方向（任选）

方向1 Tysons Mall 引流广告

目标：吸引路过商场的人进店体验

例如：Shopping Break / Self-Care Day / Mother’s Day / Girls Day Out 等场景

方向2 高端SPA品牌宣传

突出：高级感、放松感、疗愈感、女性品质生活

方向3 Facial美容项目推广

突出：抗衰、亮肤、水光肌、痘痘修复

方向4 针灸健康管理推广

突出：睡眠改善、缓解压力、肩颈腰背疼痛、亚健康调理

方向5 纹绣美学推广

突出：纹眉、美睫、半永久妆容

打造：“每天醒来都像化好妆”

方向6 AI创意营销

不限形式、大胆创新

例如：未来SPA、AI健康管理中心、身心灵疗愈空间、年轻力实验室 等创意方向

特别加分项

作品如果能够体现：Tysons Mall地理优势

例如：Nordstrom附近、Shopping + SPA、一站式购物与放松

健康 + 美丽双价值

例如：按摩 + Facial / 针灸 + 抗衰 / 健康管理 + 美学管理

节日营销场景

例如：Mother’s Day / Valentine’s Day / Holiday Season / Self-Care Weekend

将获得额外加分。

输出要求

使用AAWEA AI Hub生成：1张营销宣传海报（英文）

Resources

Logo
Logo
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Pictures
Pictures
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Pictures
Pictures
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Pictures
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Pictures
Pictures
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Pictures
Pictures
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Training Videos

Contest Promo Video

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Awards & Recognition

🥇

First Place

Main Ranking
Sponsor Gifts

🥇

Second Place

Main Ranking
Sponsor Gifts

🥇

Third Place

Main Ranking
Sponsor Gifts

🥇

Winner

Main Ranking
Gift Card 200

Judging Criteria

商业吸引力 40%
创意表现 25%
品牌契合度 20%
AI应用能力 15%

Official Rules

请使用AAWEA AI Hub工具，设计一张

能够为Be Young Wellness Center带来客户的营销海报

创作方向（任选）

方向1 Tysons Mall 引流广告

目标：吸引路过商场的人进店体验

例如：Shopping Break / Self-Care Day / Mother’s Day / Girls Day Out 等场景

方向2 高端SPA品牌宣传

突出：高级感、放松感、疗愈感、女性品质生活

方向3 Facial美容项目推广

突出：抗衰、亮肤、水光肌、痘痘修复

方向4 针灸健康管理推广

突出：睡眠改善、缓解压力、肩颈腰背疼痛、亚健康调理

方向5 纹绣美学推广

突出：纹眉、美睫、半永久妆容

打造：“每天醒来都像化好妆”

方向6 AI创意营销

不限形式、大胆创新

例如：未来SPA、AI健康管理中心、身心灵疗愈空间、年轻力实验室 等创意方向

特别加分项

作品如果能够体现：Tysons Mall地理优势

例如：Nordstrom附近、Shopping + SPA、一站式购物与放松

健康 + 美丽双价值

例如：按摩 + Facial / 针灸 + 抗衰 / 健康管理 + 美学管理

节日营销场景

例如：Mother’s Day / Valentine’s Day / Holiday Season / Self-Care Weekend

将获得额外加分。

输出要求

使用AAWEA AI Hub生成：1张营销宣传海报（英文）

Expert Panel

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