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Upcoming Phase
Be Young Wellness Center 品牌推广挑战

Contest Overview

关于 Be Young Wellness Center

Be Young Wellness Center 是位于美国弗吉尼亚州 Tysons Corner 的高端健康美学中心。

📍地址:1961 Chain Bridge Road, McLean, VA 22102

位于全美知名高端商业中心:Tysons Corner Center Mall

这里是华盛顿大都会区最繁华的购物中心之一。

拥有:Nordstrom / Bloomingdale’s / Macy’s / Apple Store / Lululemon / Tesla 等数百家品牌门店。每年吸引数千万消费者到访。

尤其在:周末、节假日、Black Friday、圣诞季等都会产生巨大的自然客流(Walk-in Traffic)。


品牌定位

Be Young Wellness Center 让健康与美丽同时发生

品牌主张:Be Young, Stay Young

通过专业健康管理与现代美学服务,

帮助客户获得:健康、放松、美丽、自信、年轻状态。


核心服务项目

Wellness 健康疗愈

  • Swedish Massage

  • Deep Tissue Massage

  • Sports Massage

  • Couples Massage

  • Chinese Tui Na

  • Reflexology

  • Aromatherapy

  • Maternity Massage

Beauty 面部护理

  • Signature Facial

  • Hydra Facial

  • Anti-Aging Facial

  • Acne Repair

  • Dark Spot Treatment

  • Eye Treatment

New Services 全新项目

  • Acupuncture 针灸

  • Permanent Makeup 半永久纹绣

  • Eyebrow Microblading 纹眉

  • Eyelash Services 美睫

  • Beauty Enhancement 美学管理


商业挑战

Tysons Mall每天有大量顾客经过。

但:

如何让路过的人停下来?

如何让第一次顾客进店体验?

如何让客户愿意预约?

如何让客户分享给朋友?

这正是本次挑战的核心。


你的任务

请使用AAWEA AI Hub工具,设计一张

能够为Be Young Wellness Center带来客户的营销海报


创作方向(任选)

方向1 Tysons Mall 引流广告

目标:吸引路过商场的人进店体验

例如:Shopping Break / Self-Care Day / Mother’s Day / Girls Day Out 等场景

方向2 高端SPA品牌宣传

突出:高级感、放松感、疗愈感、女性品质生活

方向3 Facial美容项目推广

突出:抗衰、亮肤、水光肌、痘痘修复

方向4 针灸健康管理推广

突出:睡眠改善、缓解压力、肩颈腰背疼痛、亚健康调理

方向5 纹绣美学推广

突出:纹眉、美睫、半永久妆容

打造:“每天醒来都像化好妆”

方向6 AI创意营销

不限形式、大胆创新

例如:未来SPA、AI健康管理中心、身心灵疗愈空间、年轻力实验室 等创意方向


特别加分项

作品如果能够体现:Tysons Mall地理优势

例如:Nordstrom附近、Shopping + SPA、一站式购物与放松

健康 + 美丽双价值

例如:按摩 + Facial / 针灸 + 抗衰 / 健康管理 + 美学管理

节日营销场景

例如:Mother’s Day / Valentine’s Day / Holiday Season / Self-Care Weekend

将获得额外加分。


输出要求

使用AAWEA AI Hub生成:1张营销宣传海报(英文)

Resources

Logo
Logo
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Pictures
Pictures
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Pictures
Pictures
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Pictures
Pictures
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Pictures
Pictures
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Pictures
Pictures
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Training Videos

Contest Promo Video

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Awards & Recognition

🥇

First Place

Main Ranking
Sponsor Gifts

🥇

Second Place

Main Ranking
Sponsor Gifts

🥇

Third Place

Main Ranking
Sponsor Gifts

🥇

Winner

Main Ranking
Gift Card 200

Judging Criteria

商业吸引力 40%
创意表现 25%
品牌契合度 20%
AI应用能力 15%

Official Rules

请使用AAWEA AI Hub工具,设计一张

能够为Be Young Wellness Center带来客户的营销海报


创作方向(任选)

方向1 Tysons Mall 引流广告

目标:吸引路过商场的人进店体验

例如:Shopping Break / Self-Care Day / Mother’s Day / Girls Day Out 等场景

方向2 高端SPA品牌宣传

突出:高级感、放松感、疗愈感、女性品质生活

方向3 Facial美容项目推广

突出:抗衰、亮肤、水光肌、痘痘修复

方向4 针灸健康管理推广

突出:睡眠改善、缓解压力、肩颈腰背疼痛、亚健康调理

方向5 纹绣美学推广

突出:纹眉、美睫、半永久妆容

打造:“每天醒来都像化好妆”

方向6 AI创意营销

不限形式、大胆创新

例如:未来SPA、AI健康管理中心、身心灵疗愈空间、年轻力实验室 等创意方向


特别加分项

作品如果能够体现:Tysons Mall地理优势

例如:Nordstrom附近、Shopping + SPA、一站式购物与放松

健康 + 美丽双价值

例如:按摩 + Facial / 针灸 + 抗衰 / 健康管理 + 美学管理

节日营销场景

例如:Mother’s Day / Valentine’s Day / Holiday Season / Self-Care Weekend

将获得额外加分。


输出要求

使用AAWEA AI Hub生成:1张营销宣传海报(英文)


Expert Panel

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